01 — AI content

AI content that doesn't sound like AI

You can usually spot model-written text within two sentences. Empty opening lines, three adjectives in a row, a closing paragraph that adds nothing. Publishing that under your name costs you more than it brings in.

We use AI for the volume and people for the judgment. Everything that ships has been read by someone who knows your brand.

What we make

02 — Formats
01

Blogs and SEO copy

Written around the questions your customers actually search for, not the terms that sound good in a meeting.

02

Social

Planned a month ahead, in your voice, with visuals.

03

Video

Ad videos and short clips, produced without a shoot. See our work.

04

Newsletters

Recurring emails that follow up on what someone did with you before.

How we keep it from reading like AI

03

Every piece goes through a list of tells: inflated words, verbs that dance around "is" and "has", lists of three, closing paragraphs that sum up what you just read. Whatever gets caught is rewritten by a person.

Before we start, we also pin down your voice: how you address customers, which words you never use, which examples you do and don't bring up. A model that gets those guidelines produces usable first drafts. Without them, it produces the average of the internet.

Content that has to pay off

04

Publishing for the sake of publishing just costs money. So we start with what your customers are searching for and which page answers it. Blog posts link to the service page for their topic, and service pages link back to the background. That way the traffic coming in actually goes somewhere.

Want it tied straight into ads and follow-up? That falls under AI marketing agency.

FAQ

05
Can Google tell AI-written content?

Google doesn't penalize AI text for being AI. It penalizes it for being thin and interchangeable, which it usually is. That's why we keep an editor in the loop and write from projects we actually run.

Will you write in my voice?

Yes, once we've pinned it down from what you've already written and a conversation about how you talk to your customers.

How much content per month?

Your call. Most clients do one article a week plus social. More only makes sense once the foundation is in place.

Can I still review everything?

Everything goes past you before it goes live, for as long as you want that. With clients who've worked with us longer, we publish ourselves and they review afterward.

06 — Contact

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Book 30 minutes. We map out your stack and show you what we'd build for you. Even if you never hire us.

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